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Sellers May 23, 2017
     

Why price positioning is so very important!

As a seller, you probably want three things. You want to get the best price, move quickly and want the whole journey to be as smooth and painless as possible. Right?


That’s what we figured. It’s what we want for you too!


One way to achieve your goal is by making sure your home is priced correctly and that its position in the market, for want of a better expression, achieves you a huge amount of initial interest, lots of viewing activity on “launch day” and hopefully multiple offers as a result.


How can we help you achieve this?


Simple. We will sit down with you and agree a price that considers your competition, factors in what your home offers (looking at the positives and negatives, it’s our job to be objective and honest) versus your competition and we will agree the best marketing strategy for you.


Remember. You go to the market in competition and rarely in isolation!


One of the very best ways to make sure your home is showcased to the greatest number of potential buyers is to use the ‘000’ or ‘treble zero pricing strategy’.


Most people start their search for a new home ‘online’ and as such are governed by property portals and their pricing bands; £180,000 - £190,000 - £200,000 and so on and when you get to the £300,000 price bracket, they increase in £25,000 increments; £300,000 - £325,000 - £350,000.


So it’s crazy to go to market at £330,000.
Why not try setting the initial price at Offers In Excess Of (O.I.E.O.) £325,000. This way you will literally double your audience free of charge on all website portals. You’ll be seen in the £300,000 to £325,000 price category and the £325,000 to £350,000 one. It’s a ‘win win situation’ for sellers!You’ve now priced your home for maximum impact, doubled your target audience, increased the likelihood of attracting more viewers and therefore multiple offers.


You never get a second chance to make a first impression, make yours count!    


The importance of getting your price positioning right

Remember what your nan used to say

Why price positioning is so very important!

Does your estate agent accompany your viewings?